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Gaming Works. Apply it to Healthcare.

Published on July 22nd, 2013 by in Uncategorized

With the trending combination of gaming and social media, there is a basic theory – we like games! We play games with our friends, against our friends, as a competition and we want to win.

The games through social media and on our phones compare us to our friends, ranks us, tell us who is better and who is worse. These tactics generate competition and make us, as humans, want to be better and beat those other players. Being better than someone else is a part of our identity, it is a part of who we are and the perception others have of us as a person. Sometimes, the need to be better is powerful enough that we are willing to pay for it!

Take Farmville or Candy Crush, for example, these games are easy to play, you are compared to your friends and peers, you can progress in the game with time, commitment and consistency. However, if you need to do better faster, which so many of us want – you have to pay! They make it easy, just $.99 to get that one thing you need to complete a task and get further than your friend. Just $.99? I’ll take it!

The theory is true – we like our games! The second theory is also true – we want to win!

What if we can apply this concept to our health? If we can ‘gamify’ health and wellness – not only would this make us healthier as a society, but it will save us money!

This trend is taking off. We are seeing more and more social media charged health challenges, socially synced health apps and workout products. Turning your health into a competition is one step into the 21st century and hundreds of steps in the right direction.

What do you do to ‘gamify’ your healthcare? What social games do you play that are health related? Tell us in the comments.

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